So you’ve got a hankering to pour paint all over expensive cars, do you? Today’s your lucky day! Unless of course you were hoping for more than a video of a car painting a picture with its wheels and gallons and gallons of paint. This post shows exactly what you’ve got to do to successfully create hype for a new project using a giant canvas, a remote controlled wheel paint splatter car, and Andy Warhol just for fun.

The BMW Z4. The official page for which has just gone live today, is coming to a release party near you. Or you to it. Something like that. Check it out:

A public art installation at Grand Central Terminal. In on half of Vanderbilt Hall: BMW painted art cars from four of the worlds most well-respected artists; Andy Warhol, Frank Stella, Roy Lichtenstein and Robert Rauschenberg. In the other half, a 30′ x 40′ section of a football-field sized painting by artist Robin Rhode.

Conceptual enough for you?

Rhode controlled the painting by remotely activating the spray of the paint on the tires of the car as it drove a choreographed path across the canvas. Gross, huh? If you’re interested in the car itself, read below, see the video, or check out the BMW homesite.

More info on Art Daily and BMW

Designer: BMW Motors