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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Rubber Mobile Phone 5:28 AM

It pretty much goes hand in hand, buy a new phone, get a new case for it so said phone doesn’t end up looking like it went thru a doozy with Dizzy Devil. So two guys from two different design studios decided why not make a phone that’s rubberized, able to withstand the nicks and digs of life. The result is the SaY phone.

The shape is simple. It’s a brick but at least it’s a thin candy bar style brick. The body is totally rubberized in a bright color - you know, for all the hip people. The keypad is slightly angled for better ergonomics. On the rear is a 4-megapixel camera and a pair of stereo speakers made to comically poke fun at how animators denote a dead cartoon character. Hmm I kinda want one and then I kinda don’t.

Designer: Simon Yan & Jose M Perez

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