It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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|Interview with Jon Kolko of Frog Design||5:20 AM|
Having met Jon Kolko at the Bounce IDSA conference I was pleased as punch to get him to sit down for an exclusive YD interview. Acting as Senior Design Analyst at Frog Design in Austin and Editor-in-Chief of Interactions Magazine, Jon brings dizzying insights to the worlds of interaction design and its ramifications to industrial design and research. Click through to our interview after the jump, but also check out some of his excellent talks like the recent Austin Creative Confab or his presentation on design synthesis.
Basing his conference talk on the influence of outsourced design and how we need to change as designers to stay relevant, Jon Kolko urges us to become more culture-centric to stay afloat (see his presentation’s slide deck here).