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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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You Spin Me Right Round (Like A Record) 6:07 AM

I relate a lot of stuff to songs you know; like the time when I wrote the K-95 USB Flash Drive post, the song that popped into my mind was the Yellow Submarine by Beatles. When I look at this seat, which is clearly inspired by the Mexican toy El Trompo (top), it reminds me of the Dead or Alive song You Spin Me Right Round (Like A Record). Quite like the vinyl, the TOtoyO spins a complete 360º and best of all, if you remove the inner cushion, it doubles up as a stadium for your Trompo or Babelade. Wicked!

Designer: Victor M. Aleman


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