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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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DIY Phone Assembly 5:27 AM

The Easy Tiles phone looks to be a standard S60 based cell except that auspicious exterior has be scratching my had. See, the entire shell is made of tiles - tiles you can customize and slide around for a one of a kind look. Replace and update them as often as you like.

The design is a little cheap looking but the concept is sound. I can imagine services like flickr offering custom printing services for these tiles.

Designer: Tzu-Fu Wang


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