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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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A New Scoop on Measuring Cups 5:31 AM

Measuring cup designs have changed throughout the years from the old metal design style to a more modern design. However, the newer designs have always been on the cool side of design, but far from being reliable. A New York design company, Pollen Design, has created a newer version of the measuring cup called NuScup. NuScup, is an adjustable measuring scoop that comes with a co-molded seal. There is no risk of breakage in the seal that might cause loss of product being measured. NuScup allows for both dry and liquid products, and can be opened up for easy cleaning. It also has included a magnet for easy storage. Currently selling online at Amazon for $18.00 USD.

Designer: Pollen Design

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