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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Smoke And You Die Says The Ashtray 5:34 AM

The first ashtray designed to weigh the amount of ash placed inside and give you an accurate indication of how much your smoking habits have brought you closer to death. Morbid I know but there’s some genius in it. This product was designed from the core to shock the smoker and make him/her think twice before lighting up.

It uses an internal weighing system. The built in microchip and LCD display then conveys how many days you have taken off your life by smoking so far. The whole tray itself gets darker as you delve closer to a wheezing end.

Wow, makes a great gift huh? (Insert sarcasm)

Designer: Anthony Voz

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