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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Worst Idea: Cords 6:38 AM

So you’ve got cords. I know you do. Here’s the solution for you. That’s assuming you’ve got beef with cords! Which most people generally do at one time or another in their cordy lives. Here it is. It’s DOTZ. It’s made up of three different kinds of accessories: Dotz™ CordIdentifiers™, Dotz CordStraps™, and Dotz ™ CordWraps™. I imagine that you’re hardcore enough to guess which is which and what they do, generally. Worth it? Cute enough colors and icons?

Each of these thangs is reusable in one way or another. And I think the colors are pretty darn cute with those icons. Would they be helpful to you? I certainly wouldn’t mind a few of these if I were in an office environment where cords were an issue.

I imagine the makers of Dotz wouldn’t mind a bit of feedback on their dotty dot business, so speak candidly and without a dot of hesitation!

Designer: Micah L. Maraia

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