It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Life Gadget Headline
|All In One Haptic Phone||6:32 AM|
Eat your heart out multi-touchscreen iPhone. The Haptic phone not only sports the cool touchiness, but also the very cool hapticness. The entire front and back of the phone is a touchscreen. However the screen not only shows a graphic UI, it also sports a PUI (physical user interface). The surface area can raise to mimic all kinds of buttons.
Designer: Lukas Koh