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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Hold’em Down, Light’em Up 6:39 AM

USB thumb drives are everywhere. Many people have more than one and they’re easy to lose because of their small size. The Candle Holdem comes with 5 USB thumb drives with keychain attachments. When you plug one in, an LED lights up. From a distance, if you plug in all 5, they look like a set of candles. Now you will always know where to put your thumb drives and keys.

Designer: Chong Mingliang Sky

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