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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Time for a Raise 5:29 AM

The persistence of time has never been more impressive as when witnessed by the subtle movement of this “D/A Clock” by Alvin Aronson. His ingenious design counts each passing minute and hour with raised expectations. This time piece fades through its 24 hour cycle with a series of digital LED inspired bas-reliefs. The white on white color scheme seems to reinforce the idea that time may not actually exist, and yet, I will never the less be counting the minutes until I own one of these.

Designer: Alvin Aronson [ Via: VVORK ]

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