It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Life Gadget Headline
|Flaming Auto Daydream||5:34 AM|
Bora Kim uses my favorite first step to create this automobile from the heavens: sketching. Take a look below to see Kim’s amazing illustration skills. This auto is inspired by the light that enters a room through an open door. From Kim’s mind: “darkness and desire, eternal sunshine, the road to realization, and collision of senses.” What kind of mystical nightride could this possibly be?
Behold the “Burning Freedom.” The outer shell is made of transparent and semi-transparent pieces. Each piece is plain white while at rest, a plethora of colors when utilized or shined upon by passing lights.
Kim’s motto is “true freedom comes from within.”
Designer: Bora Kim