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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Chocolate Portable HDD 5:37 AM

Break me off a piece of that! This portable hard drive looks like a chocolate bar but thats where the similarities end. Each piece is made of a modular flash drive. The central hub is a touchscreen to help you view and organize your collective files. In theory it sounds clever and usable but would this really work in the real world?

Designer: Sang-Hoon Lee

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