It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Life Gadget Headline
|I Just Don’t See The Time||5:17 AM|
Let’s call this a Swiss Watchmaker’s worst nightmare, a clock where you can barely see the time. We are so caught up in our own time-warps that we rarely get an excuse to pause and ponder. The Soft Clock here is best described as “an incessantly twisting art-object than a proper instrument for time measurement.” For those who want constant reminders of the persistent tick-tok, get a real clock. Let this Soft one be for us dreamers……
Designer: Egor Myznik
On the flip side, for those of us who need to live by precise timings, check out these timeless beauties!