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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Problem I didn’t Know I Had, Solved 6:02 AM

I’ve always accepted paper trays and feeders as printer necessities but I guess it’s nice to dispense of them if possible. The Concav printer takes advantage of statics, i.e. when paper is slightly held bent, it won’t collapse - using it’s own weight as support. Paper feeds in one way, comes out the other. It even uses obligatory CMYK cartridges as a design element in what otherwise is a stark design.

Designer: Caspar Schmitz


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