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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Sip Of Light 5:30 AM

Preface; reading in the dark is bad people - like really bad. Students are especially notorious for this act. I know studying in the dark seems like a good idea because it makes you feel “cozy” but com’on, give your eyeballs a break. If you hate desk lamps that much, try the Sip of Light straw. Bend it to turn it on, straighten it to turn it off. Oh and keep drinking that caffeine. It’ll help you stay alert.

Designer: Sang-Hoon Lee, Sung-Kyu Nam & Su-Jung Kim

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