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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Can’t Cross A Virtual Wall 5:44 AM

The Virtual Wall provides a barrier made up of plasma laser beams depicting pedestrians doing what they do best and any car that crosses that barrier suffers the consequences. Okay so maybe those lasers aren’t powerful enough to do any harm but the effect is enough to make drivers and pedestrians alike follow crosswalk rules to the tee.

Designer: Hanyoung Lee

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