It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Life Gadget Headline
|Icy Auto Fantasy||6:07 AM|
The muscle of the future is made of clouds. Clouds and sharp edges. Shawn Deutchman presents this concept car, the “Cerulian;” a pillow fantasy on the inside, protection on the outside. It seems to take those two simple concepts, comfort and protection, very basic elements of all modern autos, and takes them to a strange extreme. The Cerulian is based on 1970’s muscle cars, virtual reality, and the selling of the founding principal of the proposed manufacturer of the car; Opel: to build and sell dreams.
Check out this part of the original description: “Its cloud soft interior offers a personal guide to the avenues of the virtual world, while the proposal’s fractal exterior is simultaneously reflecting and revealing.”
Strange stuff! I wonder if it has a viewscreen like the USS Enterprise?
Designer: Shawn Deutchman