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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Sustainable Flash Memory Card Holder 6:02 AM

We all know there are way too many flash memory card formats out there. At last I count I believe there are at least 9 of them. Normally I try to stick with SD or Micro SD cards but sometimes that’s not possible so what’s one to do when transporting all those easily lost cards? Get a memory card holder.

Designer Tom Kenworthy envisages a sustainable 3 tier sliding holder made from recycled vending cups. It only takes 7 plastic cups to make one holder. It’s lightweight, small, and can be colored to your heart’s desire. You might not need to carry your memory cards everywhere but at the very least this is a great way to keep them all in one place.

Designer: Tom Kenworthy

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