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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Cypres Mobile Phone by Nao Tamura 6:13 AM

When the technology evolves and its appearance is reduced, a new space is born between us and the mobile phone. From the mobile phone to the pendant, from the pendant to the mobile phone; various possibilities are created utilizing a “bluetooth” connection. A mobile phone packed with information and precision parts emerges in a new space.

As I find the view of a snow-covered town beautiful, when a colorful and precise semi-conductor material is covered with one skin, it shows a new expression. The optics which emerge from the surface is a decor that is precisely worked. Not decorating cosmetically, but changing the expression of what is originally there. I want you to feel a new expression of the cellular phone.

Designer: Nao Tamura

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