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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Throne Fit For Kid Gamer King 5:32 AM

Gamerox is a new concept in game seating, designed for younger computer game users. Its unique design and patented mechanisms encourage full 3D body movement during game play. As well as creating a more exciting, interactive gaming experience, this movement improves circulation and aids muscle and skeletal development. Gamerox also assists in the development of coordination, balance and spatial awareness. The seat design encourages a dynamic upright sitting position so slouchers beware.

The idea for Gamerox was conceived by designer Tim Briggs after watching his younger cousin moving constantly while sitting playing computer games. The idea became Tim’s Industrial Design major project and earned him a first class honours degree from the National College of Art and Design in Dublin. After finishing college Tim met with seasoned designer and entrepreneur Brendan Farrell, who immediately understood and shared his vision for the new game chair concept. They agreed to collaborate together in the development of a new design and to create a new business. In early 2008, with some well needed venture capital from David Crawford the idea became a reality and the company 4WE3 Innovations Limited was established.

This is technically a concept that’s ready to go into production. The company says they’re looking to hit retail sometime next year. In the meantime, we’ll try to get one in for review and even tho I’m no kid, that seat looks plenty wide enough for my big adult arse.

Designer: Tim Briggs [ Via: CrunchGear ]

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