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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Why Should I Want This MID 5:52 AM

Really, why would I want this MID over the current iPhone I use? Lord! I know you’re up to your neck with Apple banging, so for a change let’s compare it to an LG Arena, Samsung I7500 or even BlackBerry Storm 2. Where does this MID score over the rest of these Internet efficient phones? Two places: Prime Real Estate i.e. a three screen setup that opens to 210 x 210 mm and an Integrated Stand.

On the flip side, this MID is merely a concept, but is pompous enough to include a clip-like anti-theft mechanism! I’m not going to get into the tech-specs, coz any dandy designer can pump out just about anything they like these days. So my focus stays on the screen.

How important is the screen of a mobile phone anyways. Plenty! Those who chanced on the LG Arena etc. will have to admit, that when you are using a device that small for net browsing, you wished for that moment the screen was a bit larger. Unfortunately I do need to quote Apple here, but damn; the panning in and out on the iPhone, sure compensates for not having a large computer screen handy. So yeah, a mobile device with a three tier screen layout giving easy keyboard access to fat fingers really scores, even if it’s a concept!

Designer: Petr Kubík

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