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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Shrieking Ball Wakes You Pronto 6:00 AM

Clank, Smack, Stand or Glow…we resort to so many new tricks to catch those extra Zzzz, its ridiculous! It’s time to add to the collection an alarm that will WAKE YOU instead of adding to the mayhem. This ballsy (pun intended) gutsy alarm clock expects you to lift the globe off the base when the shrieking starts only to be put down precisely in its cradle, to stop the commotion. Dare you snooze! Wake, stimulate, whatever…just make sure DiGi sits pretty next to Chumby.

Designer: Justyna Szacon

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