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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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A Really Really Portable Iron 5:43 AM

Hotel irons generally suck unless you’re staying in some 4-5 star palace, so weary travelers usually bring their own irons. They’re becoming smaller, thinner, and lighter but the simply and aptly named Portable Iron unfolds from a slim boxed inclosure by rail mechanism. It don’t get more portable than this. The double heating plates are spring loaded between them perfect to slip collars and cuffs into. It’s battery powered for true mobility too. Now argue amongst yourselves about the feasibility of this concept.

Designer: Apostol Tnokovski

Portable Iron by Apostol Tnokovski

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