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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Apparently The 5th Element Is Glass 5:40 AM

These glasses have the flute and stem but are missing the stand. That’s because you’re supposed to stick them in the stand when not in use. The sand you ask? Yes, they were designed for hot Swedish summers at the beach.

They come in sets of four with each glass representing an element of nature; fire, air, water, and earth. The 5th element? The glasses themselves. Ooh, clever.

Designer: Sebastian Kjersen & KayJay Design

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