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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Flat Folded Shoe Is Like Easy Origami 6:06 AM

The EIN/TRITT shoe concepts shows how modern technology can take shoe manufacturing to the next paradigm. Flat shoe patterns with reinforced parts get folded and fixed by the consumer. Production and shipping costs are significantly reduced. From an aesthetic point of view, it has a very geometric and architectural form that’ll definitely grab you some attention. I wonder what Nike or Adidas could do with this technology.

Designer: Catherine Meuter

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