It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Life Gadget Headline
|Digital Placemat||6:00 AM|
Even decorations will be digital. These digital placemats are made of flexible screens that can be rolled as paper. Images can easily be downloaded and transferred to the placemats, be it from the Internet, a digital camera or elsewhere. Whether a formal dinner or a weeknight supper, these placemats lend any mood or theme to mealtimes.
Designer: Rodrigo Wolff