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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Clip Board Gets High-tech For Coach 6:02 AM

Trademark of the Coach: his ever-present Clipboard and whistle. A little twist however, the whistle stays, only the clipboard gets modern; its the E-Ink Electronic Coach Playboard. Using E-Ink technology (for longer battery life), the clipboard can be used to draw out strategies for multiple games like baseball, basketball, football, soccer, etc. Templates of the field/court come pre-loaded, just choose your game and start drawing out the moves using your finger. The instructions can be reviewed and replayed numerous times, till the athletes get the game-plan perfected. Go get em tiger!

Designer: Gordon Yeh for Iota Creations

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E-Ink Electronic Coach Playboard by Gordon Yeh for Iota Creations

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