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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Milk Is The New Redbull 5:38 AM

In the last decade public education departments have increasingly made an effort to replace the notorious student diet of chips and soda. Their goal is to provide a more balanced meal with higher nutritional values. One of the toughest battles have been with soda. It is a high priority to replace this non-nutritional drink with more healthier choices such as natural fruit juices and water. However the most fortifying of all is milk but most of use drop out of our milk drinking phase by the time we hit puberty. It has a very kid friendly image so designers sought out to rebrand milk as the next “Redbull” drink.

Designer: Fred Deperio


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