It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Life Gadget Headline
|The Softer Side of Hard Drives||5:54 AM|
Designing electronic gadgets specifically for women has always seemed like either an insult to their sensibilities or simple pink pandering. Either way, you run the risk of a ton of pink back stock or pissing them off. My advice, design gadgets for humans. Except when it is done to the high degree of slickness as this “Costume” Samsung 2.5″ Hard Drive by Joongoo Lee. Joongoo’s design was inspired by a ladies make-up compact found at the bottom of most hand bags. Fitting comfortably in the palm of your hand (not that hard drives need to be in the palm of your hand) this design makes me want to explore my feminine side a bit further. Do these jeans make me look fat?
Designer: Joongoo Lee