It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Life Gadget Headline
|Urwerk 201 - Revolving Satellite Watch||5:46 AM|
An innovative Revolving Satellite Complication displays time on the 201. Telescopic minute hands operate through three orbiting and revolving hour satellites. These telescopic hands precisely adjust their length following the minutes and then retract. Extended, they enable the 201 to display the time across a large easy-to-read, dial. Retracted, they allow for a shorter and more comfortable case.
A 50 hour Power Reserve indicator (left) and Day/Night indicator (right) complete the dial.
The Control Board on the back of the 201 features: an Oil Change indicator notifying the owner a service is due; a 100 year plus indicator, the worlds first horological odometer, keeping track of the total time of use for over a 100 years; and URWERK’s signature Fine Tuning screw allowing the wear to adjust the rate to suit their life style.