It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Life Gadget Headline
|No Stiff Helmet For My Head Please||5:37 AM|
I don’t blame the woman in this pic for looking so stiff coz I wouldn’t know how to react to this kitsch helmet. Made from textile instead of rigid materials, the “TopUp Head Protection” for cyclists and walkers is an exploration of the honeycomb pattern and device a protective gear for the head. The brief was to design a gear that was is light and compact and that could deal with minor bumps and falls. The honeycomb was an obvious choice for its impact resistance and shock absorption qualities. TopUp is being currently developed by DoYouVélo?, so maybe you will catch one of us YD-ers prancing about in it soon.
Guys don’t feel left out….This is how you will look in the TopUp…