It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Life Gadget Headline
|Wrist MP3 Player by Nathan Davis||5:56 AM|
Introducing the wrist MP3 player designed for runners. Designed to be everything you wanted in an MP3 player, with the benefit of you not even knowing it’s there. On the surface of the player, an OLED is housed underneath a layer of polycarbonate. On the outer edge of the player is a jog wheel (with bumps), which is a tactile sensitive ring that can be rotated in either direction. This jog wheel controls the tracking of the song or the volume. The user can switch between volume and tracking mode via the button on the outside.
There is no headphone jack. The player would use Bluetooth headphone, eliminating the tangled mess of wires that conventional headphones have but adding to the sensation that you feel like you aren’t even wearing a music player.
Designer: Nathan Davis