It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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|Yanko Welcomes the Age of Mobile Kawaii||5:42 AM|
Next in a long line of contenders for the so-called “Smart Phone.” Featuring a very limited button selection, camera, color screen, and hiding feature, (and not much else,) here comes the “Cute Phone!” It requires only one more feature to be true to the culture: a hole to hang colorful keychains and blinky beads!
Blinky trinkets is what this phone needs! You know, the kind you buy in the whole of Europe, street vendors in Rome, London, and most important: the entirety of Japan.
A quick lesson in Japanese! The word “Kawaii” in Japanese is close to the word “Cute” in English. The difference is, there’s a large “counterculture” tied to Kawaii. A whole lifestyle!
Your first example is this post. The images you see here depict the “Moto Concept” by Mr. Liang. It’s inner workings and functions he leaves to us to guess. The cuteness is clear!
Designer: Joseph Liang