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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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New Rollercoaster, Get Me A Dramamine 5:44 AM

Thrill seekers pack your bags because come this summer, a new roller coaster opens for your g-force fetishes. The Hollywood Rip Ride Rockit in Universal Orlando, Florida pulls a bunch of firsts like the world’s largest non-inverted loop and musically inspired maneuvers like the “Treble Clef” which you guessed it; is in the shape of the musical nomenclature.

The new innovative roller coaster combines music with highly sophisticated audio and video recording so you can witness the exact moment you lost your lunch. Creative Director Louis Alfieri was responsible for everything from the concept and aesthetic design, architecture, landscape, content production, and new media components. The coaster was manufactured by Maurer Söhne.

It utilizes a newish track system dubbed X-CAR which enables ride maneuvers not possible before. The musical aspect of the ride comes in the form of 30 popular songs you choose using a digital touchpad on your seat. Polk powered speakers blast the music into your ears at a brain reverberating 90 decibels for that truly customized experience.

When we talk about industrial design, we speak of creating experiences to make the world better. It doesn’t always have to be a utilitarian experience. Pure entertainment and putting smiles on people’s faces is also an experience that can make the world a better place. Happy people = Better world. So what’s up Universal? Wanna fly the Yanko Design staff and some of their readers out this summer for a test ride?

Designers: Louis Alfieri, Maurer Söhen

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