Besides the obvious, another purpose of a wall clock is to add a sense of identity to the wall that it hangs from. Sand as a metaphor for time is slipping through our hands and we can’t turn back the clock! This digitalized version reflects this sentiment and features two modes: night and day. As Natalia explains, “The main idea lies in the mechanism of the Sand Glass Clock: the lost time - at the bottom, future - on top.”

So what do you think….can you keep up with the pace of TIME?

Designer: Natalia Romanova