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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Sands Of Time 5:42 AM

Besides the obvious, another purpose of a wall clock is to add a sense of identity to the wall that it hangs from. Sand as a metaphor for time is slipping through our hands and we can’t turn back the clock! This digitalized version reflects this sentiment and features two modes: night and day. As Natalia explains, “The main idea lies in the mechanism of the Sand Glass Clock: the lost time - at the bottom, future - on top.”

So what do you think….can you keep up with the pace of TIME?

Designer: Natalia Romanova

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