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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Paper Paper Paper = Notebook 5:49 AM

You’ve got all this scrap paper. You’ve got so much of it. What should you do with it? Reuse it. Reuse it until it glows in the dark. With “Paper * Paper” you’ve got not only a thermal binder that makes you some quickly bound books, the package can be completely used up with the machine! No waste! The box makes the product: inexpensively constructed books.

Check out this thing here. It’s a thermal binder. You know what that’s all about? It basically makes quick “perfect bind” books with a slip of paper with glue on it to hold a stack of paper together. With this particular machine you’ve got the green, got the green.

Designer: Sungwoo Park

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