It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Life Gadget Headline
|Keychain Pocket Watch by Francisco Cubides||6:12 AM|
Keys are central to moving and arriving. Whether for your car, motorcycle, house or office, keys are inseparably linked to getting somewhere on time, so the ISI Pocket Watch unites a keychain with an unpretentious digital timepiece.
Its cube form is both appealing and functional, and by simply pulling the cord, it displays the time even in total darkness. The digital display is housed in a semitransparent cube measuring 20mm square and the time is only visible when the cord is gently pulled. A separate turned aluminum holder houses two button cell batteries to power the clock.
Designer: Francisco Cubides