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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Volvo + trucks + fashion = #$% 5:43 AM

OK, show of cursors, who here when thinking of big trucks (not SUVs) thinks of Volvo? Anyone? Anyone? Ok, you two in the Swedish diner..now of you two actually thinking of Volvo trucks who is thinking metro sexual fashions? Ok, so there you are. Now when thinking of metro-sexual fashion and Volvo trucks are you also thinking bibs, comforters, games and toy vehicles? Ha! I lost you didn’t I Mr. Volvo-truck-fashion-boy? Well you are not alone my friend trust me. Volvo just launched a new line of fashion/lifestyle accessories for their truck division. This is Volvo trucks! not SUVs, mini-vans or any other Volvo product. We are talking a line of fashion inspired by the same trucks that sweaty guys are delivering barrels of nuclear waste in or processed cheese products to 7-11. Do these guys really dress like this or did I miss that episode of “Queer Eye for the Straight Guy”?

[ Via: Carscoop ]

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