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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Big Knobs Make You Feel Powerful 6:04 AM

It seems the next trend in automotive interior design are big knobs. With BMW already promoting their iDrive system and Audi bragging one of their own, soon all cars may have one giant knob that seem to control everything.

The “Smart Drive System” is designed for luxury SUVs and sedans located beside the driver. The driver can easily control the infotainment system by using this device without even looking. The design is supposed to invoke the powerful mechanics beneath all the sheet metal with styling and fine metallic finishings bringing everything together.

Designer: Hao-Chun Huang

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