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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Emotional LEDs 5:47 AM

It’s a sorry situation that we need to resort to gimmicks to help resolve our inner emotions. ILLUMIO here is an abstract model of how we currently feel and are reacting towards relationships and the environment. Honestly I’d rather arrange my face to be a grumpy frown if I’m upset. Going by Robert Plutchik’s psychoevolutionary theory of emotion there are basically eight primary emotions: anger, fear, sadness, disgust, surprise, curiosity, acceptance and joy. Arrangements and colors of the LEDs on the ILLUMIO reflect these effectively.

The Package:

Workings:

Reasoning:

LEDs have a broad range of application and they are generally used in general lighting situations. It’s a known fact that mood lights influence our biorhythms and have an effect on our well-being. Rooms with an individualized and emotional LED light concept spread a feeling of harmony and relaxation. The resident can escape from everyday life and strengthen him or herself for daily challenges. In turn, this energizing promotes health and wellness. For more on this concept read here. Some of us are vocal, some demonstrative, for the rest of the population that are not comfy with disclosure, they can resort to the ILLUMIO

Designer: Mac Funamizu

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