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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Flo Backpack Looks Like Star Wars Bounty Hunter 5:26 AM

The Flo backpack is a modular, ergonomic, and performance strength bag perfect for city trips to all day hikes. The rigid thermofoam bags come in three flavors; the urban day pack, the weekender, and the 5-day trekker - that quickly snap into the universal Flo frame. Made of lightweight molded plastic, the frame features large air channels to maintain breathability and a flexible core for unrestricted mobility.

One question, where does my Nintendo DS and iPod go?

Designer: Ivan Huber

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