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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Zen Audi 6:14 AM

When I first learned to ride a horse, I was told that I needed to move with the horse, as if of one mind. I was bucked off twice before I finally let go and learned to let go and move with “Davis” the horse, as opposed to trying to force her to bend to my will. That lesson seems to be apparent in Designer Andrea Mocellin’s latest “EXO- AUDI” concept. Andrea feels that the best way to drive is to be at one with your machine.

By “Taking advantage of the exoskeleton and nanotechnology evolution, we can create a potential energy source and produce a new generation of human powered vehicles: faster and stronger.” Inspired by sports equipment, footwear design and human instinct, this design uses the owners own kinetic energy to power your way down the street. Though it is not quite clear if Andrea is talking about pedal power or full body motion, this design not only re-imagines power train options but also makes us look deeper into the obvious inefficiency of modern human conveyance systems. No wonder GM is having a hard time finding a buyer for HUMMER.

Designer: Andrea Mocellin

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