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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Lamborghini Spiga by Ugur Sahin 5:50 AM

The name “Spiga” refers to the roof shape of the car which sticks out along the windshield giving it a spike-like shape which translates in Italian as Spiga. The main charachtesristic of the car is that the rear and the middle flows in an harmonic way which kind of reminds the human muscles stretching to the back, as the front is slightly different than the rear, it also gives a sense of speed and movement forward when viewed form the side angles. The air intakes near the side windows are designed integrated on the body whcih also shows strong Lamborghini aspects.

Designer: Ugur Sahin

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