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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Here, Have An Expresso 5:34 AM

An espresso machine is a challenging object to design, on the one hand you have to innovate and appeal to the eye, and on the other hand it has to be pragmatic and intuitive to use as is the original design of an espresso machine.This design is about reconstructing the parts that make an espresso machine, while innovating in its curvature, without loosing its simplicity of use. All you need to do now is pick a cup out of its branch and make yourself a morning espresso.

Designer: Adam Zerbib

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