It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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|MENU Black Titanium Review||3:41 AM|
Lets be posh for a moment. Lets pretend I’m some wildly dandy gentleman who jet sets all over but my accoutrements don’t match the lifestyle. If you’re into luxury, style, a a bit of opulence then you might like the Black Titanium Collection by MENU. It consists of luggage tags, a mobile charging cradle, a business card case, and a credit card holder. Read on!
You may wonder why one would need any of these items but there is a market out there for this. Each item is exquisitely made from plastic and shiny black metal - think black chrome. The two luggage tags are a step up from what comes stock with your luggage but they don’t really add anything new other than being extremely sexy and sleek. However I must say they made my Samsonite and Tumi bags look more expensive just by hanging there.
The business card holder is another ho-hum item. It’s made entirely of metal and has a nice weight to it. It’s hinged well to have a slight spring action when you open/close it. Again not something I’d run out to buy since the shiny exterior is a magnet for fingerprints and scratches.
The two items I absolutely loved are the mobile phone charging cradle and credit card holder. The charging cradle is just a shelf for your phone as it juices up. This may be a bit excessive but there’s something satisfying about seeing my iPhone laying there looking all officially… official. The credit card holder is really cool. It beeps when you slide a card in/out. Big whoop but I love the idea. I’v seen it before but none as sexy as this. There’s room for only one card but that’s usually all I carry and that satisfying beep is a great way to let me know the card is no longer in the case.
Whether or not you find these items worth the $30-50 they cost is up to you. Again, these are luxe items meant to compliment your lifestyle. I’ve had them for over a month and just having people ask me what they were with curiosity is usually a good sign. Most people don’t notice little things like luggage tags and card holders. Chalk it up to great design.
Designer: Aurélien Barbry [ Creative Danes is the exclusive importer of MENU in the States ]