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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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It Was A Rock Lobster 5:47 AM

Anytime I can get one of the best lyrics from the B52’s into a blog post, I’m there. I’m not just pulling this out of thin air tho. This multimedia device is called the Lobster and if you squint really hard, the segmented pieces sorta look like a lobster’s tail.

It’s composed of an LCD screen that acts as a base for a multitude of media modules. By snapping those modules on, you further extend the Lobster’s features. The cool thing about the segmented design is it makes a perfect arm band, that is if you add enough modules. Sneaky huh?

Designer: Danilo Mangini

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