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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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BrakeLok - Car Immobilization by Chris Ward 5:40 AM

There is a large market for replacement handbrake covers, especially among young drivers who wish to customize their vehicles. BrakeLok is a handbrake cover which also offers a security solution, whereby the brake cannot be released without the removable button. Once fitted the user simply removes the button from the end of the cover when parked, and the system locks all linear movement, preventing the original button from being able to be pushed. The unit comes with several size fittings to be compatible with a wide range of cars. Click on picture 3 to see how it works.

Designer: Chris Ward

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