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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Plant Growing Book by Eric Zhang 6:27 AM

Books are always considered as static objects in people’s mind, transferring through words, pictures and imagination they produce. To break this traditional impression, I embed some industrial design elements in this prose florilegium which name is “book on life”. People can plant whatever they like in the left side of the book, they should care for it and watch it grow. During this process readers do not only learn the meaning of life but they create life themselves. 8 small LED lights are fixed on the bottom of the plants, in the evening the book can be turned on to become a lamp with the unique light reflect from the leaves.

Designer: Eric Zhang

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