It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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|B- For Briefcase Baby Seat||6:11 AM|
Styled as a sleek looking Samsonite Briefcase, the B-Seat is in fact a baby seat for infants and children up to 6 years. The focus of this concept is mainly on safety, ergonomic details, comfort and looks. Designed to be molded from strong plastic with chrome details, the guise of an elite briefcase befits the globe-trotting mamas and dads. Two things missing: comfy, cushioned seating that most baby seats require and handles to carry it. However the exterior design is totally with it!
Designer: Cesar Estrada